Promotional marketing is one of the most common marketing strategies resorted to by the businesses to enhance their sales and expand the customer base. Offering samples completely free of cost is a common practice. Not only the small companies but also the giant organizations take recourse to this effective marketing scheme to enhance awareness of their products, to improve response rates from the consumers and raise the effectiveness of their marketing campaign.

The main benefit of receiving free stuff is that you can try out a newly launched product totally free of cost. Had it been a situation where you had to spend money to use a new product, you would not have easily spent money to try it out. In many instances, customers use freebies, and if they find them worth using, they make repeat purchases. This enhances the sales of the company that launches the product.

Now, let us discuss about the benefits of offering free samples from business perspective.

Following are the 3 chief benefits that a company enjoys by offering free stuff:

• Enhances the Scope of Sales: There are specific costs related to the free samples, as for example, the cost of hiring staff who would deliver the free stuffs. The companies launching a new product in the market are prepared to bear the promotional costs to enjoy long-term benefits in the future. Unless a company invests in promotional schemes, it would not be able to acquire fruitful results. This is the reason why businesses invest in product promotion.

• Get New Customers: By offering free samples via mail, a company can understand if there is any unexplored segment in the market that has not been in its current marketing strategy. Free product samples offer a good chance to bring in new market domains and target new customers.

Retain the existing clients: There are clients who tend to switch brands influenced by the advertisements of other companies. By offering freebies, the clients can come back easily and remain loyal customers of the company they had been associated with for a long period of time.